- For companies interested a new Brand project we provide our expertise to acquire the proper Brand with minimal risk.
- In today's competitive marketplace, clearly differentiating a product offering is vital. Our Brand Acquisition service assists in identifying well-known brands for acquisition or for licensing.
- Our process starts with understanding our clients' goals, whether they are interested in reaching new consumer targets, entering new categories or channels of distribution, or increasing retail penetration. We then identify the most relevant properties, ultimately recommending those that best attract the attention of the identified target.
- Our Brand Acquisition work spans over a wide range of sectors and it is focused in particular on fashion and fashion accessories categories.
- We ensure excellence in execution and long-term success.
- For companies owning high positioned Brands and looking to increase their Brand equity, we build Brand Partnership.
- For clients owners of Brands with a high profile positioning, not interested in traditional licensing, we build Brand partnership of any kind: co-branding, co-marketing, joint-venture, sponsorship, etc. to combine together the strength of the two Brands in order to increase their own value.
- Through a Brand Partnership we increase their Brands visibility, we optimize communication campaign impact and results, we allow them to enter new markets through new distribution channels or new distributors with a high profile strategy.
- If they are not focused on royalties revenues, this new business approach will drive our clients to the best results for their Brand equity.
BRAND LICENSING AND BRAND EXTENSION
- For companies new in the field, we create and manage strategic and complete licensing plans. As we promote our clients’ Brands, we ensure excellence in execution and long-term success across corporate brands.
- Each consulting project is customized and tailored to meet a wide range of needs, ultimately assisting our clients to understand their licensing opportunities as well as their risks.
- Our team evaluates the viability of extending a brand into new categories and retail channels. Through the exploration of the competitive landscape, market dynamics and relevant category opportunities, we provide brand owners with a comprehensive analysis and recommendations for a specific course of action.
- The strategies we create take our clients’ Brands to a level where they have never been before. For companies that already have licenses, we evaluate their current plans and promote optimization and visibility enhancement.
- For clients with existing licensing programs, we evaluate the program’s successes, challenges, management and operations to ensure that the highest potential is being realized. Our team evaluates the viability of extending the Brand into new categories and retail channels. Through the exploration of the competitive landscape, market dynamics and relevant category opportunities, we provide Brand owners with a comprehensive analysis.
- The final deliverable is a comprehensive analysis that includes specific recommendations to increase the overall performance of the licensing program and/or recommendations for a specific course of action.
BRAND AND PRODUCT PROTECTION
- We advise on protection of the original products and assist in fighting against counterfeiting through partner companies that deal with all aspects dedicated to the defensibility of authentic products
- We collaborate with companies that are leaders in providing anti-counterfeiting technologies, services, and provide programs to governments and corporations worldwide. These products include both physical and digital technologies designed for anti-counterfeiting. Through this service our clients can find solutions to fight counterfeiting, gray market diversion, and online Brand abuse.